0 Anyone interested in running a paid search campaign is most likely looking to solidify a quality marketing strategy. Part of implementing a good strategy is utilizing the best tools on the market to keep your campaign well organized and running smoothly. While there are many options available for paid search campaign management, the most effective platform also happens to be made by the industry leader—Google. Not only does Google provide a forum for researching and setting up your paid search campaign with their AdWords program, but they also provide a free campaign management system, Google AdWords Editor, to help you effectively optimize your PPC efforts. Google also frequently updates their software to improve user experience and efficiency.AdWords vs. AdWords EditorFor those just getting introduced to Google’s paid search tools, Google AdWords can help you construct ads that are specifically designed to target your particular market. Within the AdWords system, you can easily create ad copy, select relevant keywords, and set your desired budget for each ad you want to run.AdWords Editor is an additional desktop editing tool that allows you to manage your AdWords campaign offline, make multiple changes at once, and upload them to your account later.
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Google AdWords Editor is extremely intuitive and they have just recently updated their software to increase efficiency and user experience for your paid search efforts. How to Get Started Using Google AdWords EditorBefore delving too deep into which updates Google recently made to AdWords Editor, it’s important to understand the program’s capabilities, functionality, and how to get started.In order to get started with Google AdWords Editor, you must first have a Google AdWords account. If you have a Gmail account, all you have to do is enter your Google username and password into the AdWords system and you will be redirected to the AdWords page that is pictured below. This AdWords system is where you will choose your budget, create your PPC ads, select relevant keywords, and enter in your billing information.Once you have an AdWords account set up, you are ready to install AdWords Editor.
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To do so, all you have to do is Google “Adwords Editor,” click on the link, and you will be redirected to a page that lets you download the tool. Once you have reached the page pictured below, simply select whether you work on a Mac or a PC, and click “download.”Google AdWords Editor InterfaceOnce you download the AdWords Editor application, you will want to spend some time getting familiar with the interface. The Google AdWords Editor interface, pictured below, is intuitive and includes the following items.Tool Bar: The toolbar is at the top of the page and allows you to both see and upload recent changes. You can also view analytics for your campaign.Tree View: The tree view, located on the left side of the screen, lists all the campaigns and ad groups in your account. You can select the account you wish to update within the tree view.Main Tabs: The main tabs include “Keywords,” “Ads,” “Ad Groups,” “Targeting,” “Extensions,” and “Campaigns.” You can move from tab to tab to see information related to that particular campaign item. For example, under the “Keywords” tab, you can add, delete, and research other keyword opportunities.
You can also make multiple changes to your targeted keywords all at once.Data View: When you click on any of the main tabs, the contents and details of your account are displayed in an organized layout.Edit Panel: When you select any information in the edit panel, you can easily edit the information within the selected row.With an AdWords Editor account, you can effortlessly make changes to your ad campaigns and upload your changes all at once, instead of having to make slight changes one-by-one in the AdWords system. Recent Version 10.2 Updates to Google AdWordsAs always, Google is constantly striving to provide the best online marketing tools for advertisers. As such, they make upgrades to their various programs and software often. The most recent version 10.2 updates to Google AdWords include the following:– Upgraded sitelinks– Miscellaneous improvements Upgraded SitelinksIn, they explain how to manage your sitelinks with version 10.2.
With the new update, you can:.Add, edit, or remove upgraded sitelinks at the ad group level or campaign level.Copy and paste upgraded sitelinks.Import and export sitelinks.Change how you target sitelinks.Schedule your sitelinks.Destination URLs for sitelinks and ads have increased from a 1024 character limit to a 2076 character limit. is now allowed for sitelinks and also for most adsIn order to view and upgrade sitelinks, go to the “Extensions” tab and click on sitelinks (upgraded).
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